News

Advertising Age Article Abstract

Startup LocalResponse Targets Twitter Conversations With Display Ads

Coca-Cola, Nike, L'Oreal and Others Target Content of Tweets As Users Move to PCs

Published: February 15, 2013

Soon, big brands like Coca-Cola, Verizon, Nike and L'Oreal and others will start serving ads targeted to what consumers are saying in social media. ...

Full Article Word count: 506

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.