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Advertising Age Article Abstract

Marketers Misread Big Content Play: E-Books

Focusing on the Opportunity in the Ho-Hum Can Yield Big Rewards

Published: February 18, 2013

As we race to keep pace with fast-moving consumers, technologies and platforms, I'm growing concerned that we are at risk of ignoring boring stuff that can offer huge returns.  ...

Full Article Word count: 597

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