You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why The U.S. May Be The New 'Emerging' Market P&G, Coke, GM and Others Are Showing Renewed Interest in the U.S. as Its Growth Potential Rises By Jack Neff, Published on February 18, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.