You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hardee's, Carl's Jr. Serve Up Fast-Food First: Fish That's Not Fried Developed As Low-Cal Option to Char-Broiled Burger By Maureen Morrison, Published on February 18, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.