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Advertising Age Article Abstract

Smucker's Growth Plan Includes Blueberry Coffee, Almond Jif and China

Family-Run Marketer Amid 'Most Robust Period of Innovation in Our History Sayd CEO

Published: February 20, 2013

With a name like Smuckers, it has to be... blueberry coffee and almond butter? Family-run company goes big on innovation in presentation to analysts. ...

Full Article Word count: 796

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