You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Samsung Foments iPhone Fatigue With Cheeky Viral Tactics Mobile-Phone Maker's Galaxy S III Ratchets Up Apple Challenge By John McDermott, Published on February 25, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.