You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Sony PlayStation Selects Carat as New Media Agency Move Follows Creative Review, Shift From Interpublic Group's Deutsch to Publicis Groupe's BBH New York By Alexandra Bruell, Published on February 25, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.