You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Most Brand Tweets Fell Flat During the Oscars 17 Tweets That Failed, Kinda Failed, and Almost Succeeded By Jay Baer, Published on February 25, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.