You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Everybody Stop What You're Doing and Make a Yelling-Goat Duet Video Right Now! 'More Goat Yell' Is the New 'More Cowbell' By Simon Dumenco, Published on February 26, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.