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Advertising Age Article Abstract

Marketing Data: Number Crunchers Need Communication Skills, Too

DataWonk Q&A with Keith Gooberman, VP of Trading and Platform Operations at Varick Media

Published: February 26, 2013

For Varick's Keith Gooberman, the ability to translate his work with data to something marketing execs could understand was key to professional advancement. ...

Full Article Word count: 1163

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