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Advertising Age Article Abstract

Great Wall Succeeds in China's Auto Market With Starter SUV

Automaker Seized Opportunity to Fill Untapped Niche in Country Full of Sedans

Published: March 05, 2013

The Haval SUV is popular in lower-tier markets, where incomes are lower than in coastal cities but residents need tough vehicles to navigate the terrain. ...

Full Article Word count: 520

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