You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Venti, Venti Annoying: So How Does Starbucks Misspell Your Name? Deconstructing Our Obsession With a Certain Omnipresent Coffee Chain By Simon Dumenco, Published on March 05, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.