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Advertising Age Article Abstract

'Stress Sweat' and Other Problems You Never Knew Existed

Secret, Dove and Wisk Products Solve Those Pressing Things You Weren't Really Concerned About ... Yet

Published: March 05, 2013

Marketers have been busy finding issues most people never knew they had -- from invisible laundry stains to eyes that look older from air pollution -- and magically offering a solution. ...

Full Article Word count: 811

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