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Advertising Age Article Abstract

How the J.C. Penney, Martha Stewart Deal Was Born

Macy's Was Kept in the Dark as Deal Came Together

By: 4727
Published: March 01, 2013

The courtroom was packed as J.C. Penney CEO Ron Johnson testified in the trial between his company, Macy's and Martha Stewart Living Omnimedia. ...

Full Article Word count: 740

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