You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How it Really Goes Down Between Ad Lawyers and Creatives That Samsung Super Bowl Teaser Only Told Half the Story By Brian Heidelberger, Published on March 04, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.