You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract To Goose TV Audience, Scripps Uses the Web Short Videos Related to Shows Make It Online, But Programs Remain On Boob Tube By Brian Steinberg, Published on March 05, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.