You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract YouTube Previews 'Brandcast' Upfront in Chicago, Focuses on Youth, TrueView Format Advertisers in Chicago, Los Angeles Get a Pitch Before the Sales Pitch By Shawna Lent, Published on March 05, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.