You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Should Time Warner Name Its TV and Film Division After Split? Branding Experts Weigh Equity in Warner, HBO and Turner Monikers By Jeanine Poggi, Published on March 08, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.