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Advertising Age Article Abstract

Miller Lite's Comeback Strategy Includes Celebs, New Bottle

But Don't Look for Any 'Brand Ambassadors' From Lite's New Stable of Stars

Published: March 07, 2013

The brewer is rolling out a plethora of Miller Lite ads starring celebrities and a major movie tie-in as the brand seeks a comeback with its "Miller Time" campaign and new packaging. ...

Full Article Word count: 1312

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