You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract An Unlikely New Pair: Burger King and Alison Brod PR Fast-Feeder's Choice Signals New Focus on Female Consumers Instead of Just Frat Boys By Alexandra Bruell, Published on March 08, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.