You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New York Times Co. Extends 'Ricochet' Ads to Conde Nast, Ad Age and People A New Class of 'Socially-Driven' Ad Inventory By Jason Del Rey, Published on March 13, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.