You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Chicken Poetry Is Helping KFC Recover From China Scandal After Food Safety Crisis, Sales Are Improving Despite Delayed Response By Anita Chang Beattie, Published on March 13, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.