You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Magazine Tablet Editions' Top Interactive Ads How Marketers Got Readers to Get More Info, Open Sites and Download Apps By Michal Galin, Published on March 14, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.