You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 20 Great, Not-So-Great and Sometimes Scary Moments in the History of Big Data From the Invention of UPCs and RFIDs to the Launch of the iPhone and Facebook By Simon Dumenco, Published on March 18, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.