You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Watch: Spotify to Launch TV Ad Campaign Tonight on 'The Voice' Droga5 Commercials Meant to Build Mainstream Appeal By Jason Del Rey, Published on March 25, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.