You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Head & Shoulders Wants to Own the Strikeout for Old Spice Scent Launch P&G Brand Will Try #Whiff Hashtag, Game Integrations, TV and Subway Wraps in MLB Campaign By Jack Neff, Published on March 29, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.