You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Automakers Hit the Gas on Marketing Spending General Motors, VW, Hyundai to Put Big Budgets Behind Host of Launches By Michael McCarthy, Published on April 01, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.