You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Has Facebook Lost Faith in Social Ads? After Once Vowing to Transform Online Advertising, It's Increasingly Embracing Standard Offerings By Cotton Delo, Published on April 01, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.