You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Set to Announce New Phone with HTC, But Can They Sell It? HTC Had a 6% U.S. Market Share in Q4, so Considerable Marketing Outlays May Be Required By Cotton Delo and John McDermott, Published on April 03, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.