You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Walmart Wants Brands to Fuel Its Content Engine 'Print Plus' Digital Links to Circulars Will Create Even Bigger Need for Brand Content By Jack Neff, Published on April 10, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.