You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Use Social to Generate Sales; Make Selling Social 'Fan-Led' Successes Are Built on Old-School Push Promotions By Bob Knorpp, Published on April 15, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.