You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Rewind: Oh Yeah! This Was Kool-Aid Man Back in the Day Kids' Character Gets New Look Is Still Breakthrough (When It Comes to Walls) By Rupal Parekh, Published on April 16, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.