You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Avis Taps Celebrities to Target 'Professionals' in Latest Ad Campaign Company Goes for Business Travelers With Gabrielle Reece, Nigel Barker By Michael McCarthy, Published on April 18, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.