You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Morgans Hotel Group's Homegrown Chief Marketer Preps for Global Expansion Boutique-Hotel Company Attracts Discerning Guests Who Shun Cookie-Cutter Experiences in Favor of Cutting-Edge Design and Local Flair By Rupal Parekh, Published on April 22, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.