You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Has Huffington Helped AOL Become Content Juggernaut -- Or Other Way Around? As Company Finds Its Way, Arianna Does Well For Her Namesake By Simon Dumenco, Published on April 29, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.