You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract JetBlue Thanks Jason Collins: 'Today We're All on the Same Team' Is the Marketer Stretching to Get Into an Unrelated Conversation? By Nat Ives, Published on May 01, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.