You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A-B InBev's Latest Music Move Includes a Concert in Every State The '50/50/1' event will be pushed with MySpace, TV ads By E.J. Schultz, Published on May 01, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.