You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too Brands Claim No Prior Knowledge of Offensive Ads, but How Could That Be? By B.L. Ochman, Published on May 02, 2013 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.