Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

H&M TV Ads Feature Singer as a Blonde And Brunette; Study Shows One Performed Much Better

By Natalie Zmuda, Published on May 09, 2013 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.