You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Jaguar Positions F-Type Roadster as the Badass on the Block 'Playboy' Tie-In, Colin Kaepernick Endorsement Part of the Push By Michael McCarthy, Published on May 09, 2013 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.