You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Oscar Mayer Fires Up Bacon Wieners in Battle for Top Dog Kraft Foods Group Brand Looks to Seize on Sizzling Bacon Trend as It Takes on No. 1 Ball Park By E.J. Schultz, Published on May 10, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.