You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can Oreo's New 'Wonderfilled' Campaign Sap The Cynicism Out of Your Day? Animated Push for Mondelez Brand Comes Out of the Martin Agency By Ann-Christine Diaz, Published on May 14, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.