You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev Coke, AT&T and GM Are on Board, but USOC Sponsors A-B InBev, Hilton Holding Out By Michael McCarthy, Published on May 16, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.