You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Do We Say When 'Digital' Has Lost All Meaning? Every Agency Must Be Digital to Survive, but How to Distinguish a Truly Fresh Approach? By Tony Quin, Published on May 17, 2013 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.