You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract RadioShack Looks to Regain Relevance With Push for Younger Consumers Struggling Retailer Has a New CMO And Plans to Become the 'Neighborhood Technology Playground' By Natalie Zmuda, Published on May 20, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.