You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Restaurants Slim Down Cocktail Calorie Counts Aim to Beef Up Traffic, Margins By Avoiding 'Veto Vote' And Spurring Second Drinks By E.J. Schultz and Maureen Morrison, Published on May 21, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.