You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hiring in Digital? Look for an Expert in, Yes, Traditional Media Those Who've Learned from Experience Offer a Great Grasp of Demographics, Markets and Consumers By Erika Weinstein, Published on May 24, 2013 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.