You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are You Wasting Money on Mobile Ads? Advertisers Still Paying for Ads That Never Display. Industry Turns to Tougher Standards for Legitimacy. By John McDermott, Published on May 22, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.