You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts Role of CMO is Morphing to Embrace Technology By Kate Kaye, Published on May 21, 2013 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.