You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Foursquare Is Generating Too Much Useless Noise Users Need to Get More in Return, so Brands Can Reward Best Customers By Glenn Engler, Published on May 31, 2013 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.